The Beat 94.5 - Officially "Dead to Me"
In an homage* to the best new show of 2005, The Colbert Report, I have decided to publicize my "Dead to Me" list. This list of people, places, and things whose existence, for one reason or another, I officially no longer acknowledge. This is especially true of things that I once loved but have disappointed me to the point that I will forever completely ignore them.
Currently the list it comprised of the Phoenix Coyotes (for leaving Winnipeg) and Randy Moss (for the heinous crime of becoming a Raider).
Today's addition is Vancouver radio station The Beat 94.5.
The Beat was once the sole hip-hop station in Vancouver, a place where you could hear non-Eminem rap, deep Pac track, old school, and funk throughout the day. Yet over the past 5 years as it has grown in ratings it has moved closer and closer to Top 40, until last year when they dropped their any mention of urban culture and the all black morning crew and replaced it with non-stop pop music and the suburban-friendly poser Kip (or Kit or something) Carlson and two girl that I can only assume were picked up in a shopping mall somewhere. Lately The Beat has taken to hours of celebrity gossip, Hillary Duff promotions, hourly play of "My Lumps", and Ryan Seacrest (**shudder**). The worst though is how they loosely cling to a whitened up version of their past by promoting the odd mainstream hip-hop show and once having the askew-hat wearing Carlson (because wearing a Yankee-cap slightly off centre gives you street-cred) interviewing 50 cent, the pinnacle of hip-pop. Of course, soon another radio station will start up playing hip-hop and any coolness left in the station will vanish and leave something that is only palatable to 30 something female office workers (see Z95).
So tonight after waking up to Nickleback's Photograph for the last time, I will be switching the station on my alarm clock and never going back because The Beat is officially Dead to Me!
Kurt
PS: In case you are wondering the following things are "On notice" of becoming dead to me: Joaquin Phoenix (for pronouncing his name wrong); Brendan Morrison (for floating and never winning a faceoff); Family Guy (for not having an episode with a plot since Season 3); and Wendy's (for square hamburgers - if you were going to adjust the shape of anything on a cheeseburger make the cheese round not the hamburger square - if it wasn't for your delicious spicy chicken sandwich the whole chain would be dead to me!)
* Homage is a French term that loosely translates into ripoff
